Compositional Techniques for Graphic Design
Influences
A course by Javier Alcaraz , Editorial and Typeface Designer
About the video: Influences
Overview
“In this lesson I will present some influences in my work that come from the world of design, visual arts and music. I will show you the importance of seeking inspiration —and recognizing the quality— in creations from various fields of graphic design to understand that composition is a procedure that encompasses many areas of knowledge.”
In this video lesson Javier Alcaraz addresses the topic: Influences, which is part of the Domestika online course: Compositional Techniques for Graphic Design. Learn how to use key elements to create clear and attractive graphic structures.
Partial transcription of the video
“Influences In this lesson I want to share with you some of the influences that have marked my career. I will show you the basic rules to recognize quality and seek inspiration in areas other than graphic design to understand composition and apply it to your projects. The first influence that I will show you is Alvin Lustig. This American designer from the postwar period worked in the fields of graphic design, textile design and editorial design. In this last activity he designed covers for the New Directions book collection, that have been a milestone in the history of world design. Right a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Compositional Techniques for Graphic Design
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Category
Design -
Software
Adobe InDesign -
Areas
Design, Digital Design, Editorial Design, Graphic Design

Javier Alcaraz
A course by Javier Alcaraz
Javier Alcaraz is a graphic designer specializing in Typographic Design and Art Direction for Editorial Design. He began his design career for Argentina newspapers and worked on developing publications and institutional communication in Ecuador. In 2004, he left Argentina for Mexico, where he worked for important publishing houses like Grupo Media and Expansión.
In 2011, he founded elcerezo, a studio that works on editorial design, branding, and typeface design for clients in Latin America and Europe, including Google, the Mexican Ministry of Culture, TetraPack, and Forbes. He currently resides in Spain.
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