Compositional Techniques for Graphic Design
Define a center of interest
A course by Javier Alcaraz , Editorial and Typeface Designer
About the video: Define a center of interest
Overview
“In this video I will explain to you the importance of organizing a composition from a center of visual interest. You will see how the concepts of weight, size or color value can organize your design and guide the recipient through the layout.”
In this video lesson Javier Alcaraz addresses the topic: Define a center of interest, which is part of the Domestika online course: Compositional Techniques for Graphic Design. Learn how to use key elements to create clear and attractive graphic structures.
Partial transcription of the video
“Define a center of interest Now we will see the importance of defining a center of visual interest. From considerations such as weight, color value or size, you will be able to guide the gaze of your audience through your composition. Let's see what it is about. Define a center of interest One for all and all towards one Clarifying a composition is something spontaneous if we reduce the factors that generate ambiguities. Signaling the entrance door, where to go next, and the order of its parts is simplifying the design. If composing is relating objects in space, setting a figure as dominant...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Compositional Techniques for Graphic Design
-
Category
Design -
Software
Adobe InDesign -
Areas
Design, Digital Design, Editorial Design, Graphic Design
Javier Alcaraz
A course by Javier Alcaraz
Javier Alcaraz is a graphic designer specializing in Typographic Design and Art Direction for Editorial Design. He began his design career for Argentina newspapers and worked on developing publications and institutional communication in Ecuador. In 2004, he left Argentina for Mexico, where he worked for important publishing houses like Grupo Media and Expansión.
In 2011, he founded elcerezo, a studio that works on editorial design, branding, and typeface design for clients in Latin America and Europe, including Google, the Mexican Ministry of Culture, TetraPack, and Forbes. He currently resides in Spain.
- 97% positive reviews (748)
- 21,230 students
- 23 lessons (3h 46m)
- 28 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe InDesign
