Compositional Techniques for Graphic Design
Form
A course by Javier Alcaraz , Editorial and Typeface Designer
About the video: Form
Overview
“Designing is, after all, organizing shapes in space. But what do we mean by "form"? In this lesson, I will explain to you that design shapes have contours and structural axes. I'll also show you how to use shapes as design objects or as composition groups.”
In this video lesson Javier Alcaraz addresses the topic: Form, which is part of the Domestika online course: Compositional Techniques for Graphic Design. Learn how to use key elements to create clear and attractive graphic structures.
Partial transcription of the video
“Shape Ultimately, designing is organizing shapes in space. But what do we mean by shape? Now I will explain to you what shapes are in graphic design, how to work with them and how to generate some from groups. Let's see it together. Shape Perceiving prominent features When talking about shape we must agree that we are referring to any visual object, point, line, geometric or organic plane. A shape is perceived in the human mind following certain perceptual principles, which were defined by Gestalt school psychologists. Undoubtedly, there are two principles that are more influential than the...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Compositional Techniques for Graphic Design
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Category
Design -
Software
Adobe InDesign -
Areas
Design, Digital Design, Editorial Design, Graphic Design

Javier Alcaraz
A course by Javier Alcaraz
Javier Alcaraz is a graphic designer specializing in Typographic Design and Art Direction for Editorial Design. He began his design career for Argentina newspapers and worked on developing publications and institutional communication in Ecuador. In 2004, he left Argentina for Mexico, where he worked for important publishing houses like Grupo Media and Expansión.
In 2011, he founded elcerezo, a studio that works on editorial design, branding, and typeface design for clients in Latin America and Europe, including Google, the Mexican Ministry of Culture, TetraPack, and Forbes. He currently resides in Spain.
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