Compositional Techniques for Graphic Design
Negative space
A course by Javier Alcaraz , Editorial and Typeface Designer
About the video: Negative space
Overview
“Next, we'll go over the idea of the "negative" shape and learn that shape and ground are equally important and need each other to work. I will explain to you why negative space is fundamental in graphic design and how to describe and use it so that you will never call it "empty space" again.”
In this video lesson Javier Alcaraz addresses the topic: Negative space, which is part of the Domestika online course: Compositional Techniques for Graphic Design. Learn how to use key elements to create clear and attractive graphic structures.
Partial transcription of the video
“Negative space Every figure has a background, and vice versa. Negative space is as important as positive space. In this lesson I will explain all the details about it. Let's see it. Negative space Opposites complement each other In Eastern cultures, the harmony between the light and dark parts is a cornerstone of their aesthetics. From a deep philosophical sense, opposites complement each other and you can't understand light without darkness or what is filled without what is empty. One of the key concepts of Chinese art, which was developed masterfully in Japan, is that of Nōtan, which is a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Compositional Techniques for Graphic Design
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Category
Design -
Software
Adobe InDesign -
Areas
Design, Digital Design, Editorial Design, Graphic Design
Javier Alcaraz
A course by Javier Alcaraz
Javier Alcaraz is a graphic designer specializing in Typographic Design and Art Direction for Editorial Design. He began his design career for Argentina newspapers and worked on developing publications and institutional communication in Ecuador. In 2004, he left Argentina for Mexico, where he worked for important publishing houses like Grupo Media and Expansión.
In 2011, he founded elcerezo, a studio that works on editorial design, branding, and typeface design for clients in Latin America and Europe, including Google, the Mexican Ministry of Culture, TetraPack, and Forbes. He currently resides in Spain.
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- Level: Beginner
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