Compositional Techniques for Graphic Design
Negative space
A course by Javier Alcaraz , Editorial and Typeface Designer
About the video: Negative space
Overview
“Next, we'll go over the idea of the "negative" shape and learn that shape and ground are equally important and need each other to work. I will explain to you why negative space is fundamental in graphic design and how to describe and use it so that you will never call it "empty space" again.”
In this video lesson Javier Alcaraz addresses the topic: Negative space, which is part of the Domestika online course: Compositional Techniques for Graphic Design. Learn how to use key elements to create clear and attractive graphic structures.
Partial transcription of the video
“There is no figure without a background and no background without a figure. Negative space is as positive space. In this lesson. i will explain all the details about it. Let's see what it's about. In Eastern cultures. the balance between light and dark elements is fundamental to their aesthetics. carrying deep philosophical significance and meaning. Opposites complement each other. You cannot understand light without darkness. nor fullness without noticing emptiness. A fundamental concept in Chinese art. also embraced in Japan. is NOTAM. an anglicism for the term non-dan. This idea highligh...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Compositional Techniques for Graphic Design
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Category
Design -
Software
Adobe InDesign -
Areas
Design, Digital Design, Editorial Design, Graphic Design
Javier Alcaraz
A course by Javier Alcaraz
Javier Alcaraz is a graphic designer specializing in Typographic Design and Art Direction for Editorial Design. He began his design career for Argentina newspapers and worked on developing publications and institutional communication in Ecuador. In 2004, he left Argentina for Mexico, where he worked for important publishing houses like Grupo Media and Expansión.
In 2011, he founded elcerezo, a studio that works on editorial design, branding, and typeface design for clients in Latin America and Europe, including Google, the Mexican Ministry of Culture, TetraPack, and Forbes. He currently resides in Spain.
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- 23 lessons (3h 46m)
- 28 additional resources (6 files)
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- Audio: Spanish, German, English, French, Indonesian, Italian, Dutch, Polish, Portuguese, Romanian, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
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Adobe InDesignCategory
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