Compositional Techniques for Graphic Design
Keep it simple
A course by Javier Alcaraz , Editorial and Typeface Designer
About the video: Keep it simple
Overview
“The simplification of the compositional structure is key, both to organize the piece and to invite your experience. In this lesson I want to explain to you how to consider the alignment and proximity of the elements to group them into less complex sections and achieve unity for the composition.”
In this video lesson Javier Alcaraz addresses the topic: Keep it simple, which is part of the Domestika online course: Compositional Techniques for Graphic Design. Learn how to use key elements to create clear and attractive graphic structures.
Partial transcription of the video
“Keep it simple In this lesson we will see how simplification helps us to organize the elements in space and also to enhance their experience. I'll explain how to use proximity and alignment to organize elements in less complex ways and thus get the most out of your design. Let's see what it's about. Keep it simple Extraordinariness in simplicity The brain tends to filter the information it receives in order to process it. A simple composition captures attention and is transparent. Complexity can be aesthetically pleasing, but you must not go beyond what is necessary for your purpose. Be car...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Compositional Techniques for Graphic Design
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Category
Design -
Software
Adobe InDesign -
Areas
Design, Digital Design, Editorial Design, Graphic Design
Javier Alcaraz
A course by Javier Alcaraz
Javier Alcaraz is a graphic designer specializing in Typographic Design and Art Direction for Editorial Design. He began his design career for Argentina newspapers and worked on developing publications and institutional communication in Ecuador. In 2004, he left Argentina for Mexico, where he worked for important publishing houses like Grupo Media and Expansión.
In 2011, he founded elcerezo, a studio that works on editorial design, branding, and typeface design for clients in Latin America and Europe, including Google, the Mexican Ministry of Culture, TetraPack, and Forbes. He currently resides in Spain.
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- 23 lessons (3h 46m)
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- Level: Beginner
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