Compositional Techniques for Graphic Design
Typography
A course by Javier Alcaraz , Editorial and Typeface Designer
About the video: Typography
Overview
“Without a doubt, the most characteristic element and characteristic of visual communication design. I will explain the concepts of structure and typographic color, we will see the extension of a family so that you understand the variables with which you have, and also some ideas to combine fonts and relate them to other elements.”
In this video lesson Javier Alcaraz addresses the topic: Typography, which is part of the Domestika online course: Compositional Techniques for Graphic Design. Learn how to use key elements to create clear and attractive graphic structures.
Partial transcription of the video
“Typography Without a doubt, typography is a characteristic element of any area of visual communication design. In this lesson I will explain some key concepts of color and typographic structure, as well as the extension of a typeface family. Finally, we will see how to combine fonts and how to relate them to other elements in space. Let's see it. Typography Shapes to read and tell Letters are a very particular form in design. It is made up of two parts that we already know, the positive part and the negative part. Here we can apply the term counterform. A well-designed, well-composed type...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Compositional Techniques for Graphic Design
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Category
Design -
Software
Adobe InDesign -
Areas
Design, Digital Design, Editorial Design, Graphic Design
Javier Alcaraz
A course by Javier Alcaraz
Javier Alcaraz is a graphic designer specializing in Typographic Design and Art Direction for Editorial Design. He began his design career for Argentina newspapers and worked on developing publications and institutional communication in Ecuador. In 2004, he left Argentina for Mexico, where he worked for important publishing houses like Grupo Media and Expansión.
In 2011, he founded elcerezo, a studio that works on editorial design, branding, and typeface design for clients in Latin America and Europe, including Google, the Mexican Ministry of Culture, TetraPack, and Forbes. He currently resides in Spain.
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- 23 lessons (3h 46m)
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- Audio: Spanish, English
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- Level: Beginner
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