Best seller

Compositional Techniques for Graphic Design

The effective composition

A course by Javier Alcaraz , Editorial and Typeface Designer

Best seller

97% positive reviews (745)

20,844 students

Audio: Spanish, English

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About the video: The effective composition

Overview

“How do we know when a composition is right for the project? What criteria can we follow to evaluate our layout? What do we need to know to judge and appreciate designs and to be inspired to favor our graphic compositions? Let's see it.”

In this video lesson Javier Alcaraz addresses the topic: The effective composition, which is part of the Domestika online course: Compositional Techniques for Graphic Design. Learn how to use key elements to create clear and attractive graphic structures.

Partial transcription of the video

“The effective composition Now I'm going to tell you what criteria you need to consider to deem your composition as effective. Also, what considerations to take into account to evaluate your layout and how to look at other compositions to inspire you. Let's see what this is about. The effective composition A captivating structure The task of graphic design is to communicate, either affecting knowledge, transforming attitudes or modifying people's behaviors. Communication exists because someone wants to transform an existing reality into a desired, different reality. For good communication it...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Compositional Techniques for Graphic Design

Level: Beginner
97% positive reviews (745)
20844 students
5 units
23 lessons (3h 46m)
6 downloads

Category
Design
Software
Adobe InDesign
Areas
Design, Digital Design, Editorial Design, Graphic Design

Javier Alcaraz

A course by Javier Alcaraz

Teacher Plus

Editorial and Typeface Designer

Javier Alcaraz is a graphic designer specializing in Typographic Design and Art Direction for Editorial Design. He began his design career for Argentina newspapers and worked on developing publications and institutional communication in Ecuador. In 2004, he left Argentina for Mexico, where he worked for important publishing houses like Grupo Media and Expansión.

In 2011, he founded elcerezo, a studio that works on editorial design, branding, and typeface design for clients in Latin America and Europe, including Google, the Mexican Ministry of Culture, TetraPack, and Forbes. He currently resides in Spain.