Compositional Techniques for Graphic Design
Repetition unifies
A course by Javier Alcaraz , Editorial and Typeface Designer
About the video: Repetition unifies
Overview
“In this fifth lesson, I will explain to you how designing with modules is much more than organizing and providing coherence to a piece. You will understand how to achieve consistency, rhythm and harmony through different principles of repetition and how to generate surprise, avoiding monotony thanks to variation.”
In this video lesson Javier Alcaraz addresses the topic: Repetition unifies, which is part of the Domestika online course: Compositional Techniques for Graphic Design. Learn how to use key elements to create clear and attractive graphic structures.
Partial transcription of the video
“Repetition unifies In this lesson we will talk about repetition, a very important factor if you want to achieve consistency, rhythm and harmony. Let's see the factors involved. Repetition unifies Regularity that invites surprise In a way, repetition is the counterpart of contrast, because it lays the foundations so that there may be anomalies to the rules. But repetition as a compositional strategy has virtues of its own. It props up the principle of totality, because it connects the fragments of a piece. It responds to simplicity, because it is the surest way to create regularity, and redu...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Compositional Techniques for Graphic Design
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Category
Design -
Software
Adobe InDesign -
Areas
Design, Digital Design, Editorial Design, Graphic Design
Javier Alcaraz
A course by Javier Alcaraz
Javier Alcaraz is a graphic designer specializing in Typographic Design and Art Direction for Editorial Design. He began his design career for Argentina newspapers and worked on developing publications and institutional communication in Ecuador. In 2004, he left Argentina for Mexico, where he worked for important publishing houses like Grupo Media and Expansión.
In 2011, he founded elcerezo, a studio that works on editorial design, branding, and typeface design for clients in Latin America and Europe, including Google, the Mexican Ministry of Culture, TetraPack, and Forbes. He currently resides in Spain.
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- 23 lessons (3h 46m)
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- Level: Beginner
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