Compositional Techniques for Graphic Design
Iconography
A course by Javier Alcaraz , Editorial and Typeface Designer
About the video: Iconography
Overview
“Images play a very important role in design projects. In this lesson I will explain to you some typologies of the image and some fundamentals of its expression. You will analyze how they work within their graphic limits, how they work with each other, and their influence on the overall composition.”
In this video lesson Javier Alcaraz addresses the topic: Iconography, which is part of the Domestika online course: Compositional Techniques for Graphic Design. Learn how to use key elements to create clear and attractive graphic structures.
Partial transcription of the video
“Iconography Undoubtedly, images play a fundamental role in any communication project. In this lesson I will explain how images work, we will see some of their types, how they work within their boundaries, and how they work with other images and in relation to space. I'll show you. Iconography Images are perceptual forces Images are the first thing we look at in a design piece. They are direct, fast, emotional and they arouse curiosity. They are not subordinate elements in a composition, so don't undervalue them. The first thing we must understand is that each iconographic piece has an inten...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Compositional Techniques for Graphic Design
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Category
Design -
Software
Adobe InDesign -
Areas
Design, Digital Design, Editorial Design, Graphic Design
Javier Alcaraz
A course by Javier Alcaraz
Javier Alcaraz is a graphic designer specializing in Typographic Design and Art Direction for Editorial Design. He began his design career for Argentina newspapers and worked on developing publications and institutional communication in Ecuador. In 2004, he left Argentina for Mexico, where he worked for important publishing houses like Grupo Media and Expansión.
In 2011, he founded elcerezo, a studio that works on editorial design, branding, and typeface design for clients in Latin America and Europe, including Google, the Mexican Ministry of Culture, TetraPack, and Forbes. He currently resides in Spain.
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- 21,958 students
- 23 lessons (3h 46m)
- 28 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
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Adobe InDesignCategory
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