Compositional Techniques for Graphic Design
Balance and movement
A course by Javier Alcaraz , Editorial and Typeface Designer
About the video: Balance and movement
Overview
“Now I am going to tell you how our perception intuits balance in visual representations and how you can move from rest to tension to achieve a dynamic but balanced composition. Finally, you will learn how to create interest, movement and an energetic design that will persuade your audience.”
In this video lesson Javier Alcaraz addresses the topic: Balance and movement, which is part of the Domestika online course: Compositional Techniques for Graphic Design. Learn how to use key elements to create clear and attractive graphic structures.
Partial transcription of the video
“Balance and movement In everything we see we seek balance, but balanced is not synonymous with static. In this lesson I will explain how to move from rest to tension without losing balance in your composition. Let's see what it is about. Balance and movement A unison of forces Each shape has its own structural axes. A straight line is balanced by the forces at each end that pull to different sides and therefore cancel each other out. When these conflicting forces compensate and cancel each other out, equilibrium occurs. The shape of an object is a force diagram. When all the forces in a sha...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Compositional Techniques for Graphic Design
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Category
Design -
Software
Adobe InDesign -
Areas
Design, Digital Design, Editorial Design, Graphic Design
Javier Alcaraz
A course by Javier Alcaraz
Javier Alcaraz is a graphic designer specializing in Typographic Design and Art Direction for Editorial Design. He began his design career for Argentina newspapers and worked on developing publications and institutional communication in Ecuador. In 2004, he left Argentina for Mexico, where he worked for important publishing houses like Grupo Media and Expansión.
In 2011, he founded elcerezo, a studio that works on editorial design, branding, and typeface design for clients in Latin America and Europe, including Google, the Mexican Ministry of Culture, TetraPack, and Forbes. He currently resides in Spain.
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- 23 lessons (3h 46m)
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- Audio: Spanish, English
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- Level: Beginner
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