Digital Lettering for Visual Identity
Brand Presentation
A course by Simón Londoño Sierra , Designer, illustrator and lyricist
About the video: Brand Presentation
Overview
“In this lesson we will apply the pieces that we have done during the course to three different types of mock-ups so that they generate more impact and can be presented in the best way to the client. ”
In this video lesson Simón Londoño Sierra addresses the topic: Brand Presentation, which is part of the Domestika online course: Digital Lettering for Visual Identity. Learn to create a brand logo using your own personality-filled letters.
Partial transcription of the video
“PRESENTATION OF THE BRAND Well, what good is a very well finished and impressive project? If the client does not understand? In this lesson I will show you how with a simple presentation the customer can see the step by step of how we get from the concept to the brand. Let's see it. Final Presentation Complete Project The first in the final presentation it would be to introduce ourselves, our name, the logo, the networks that can contact us, the approaches and good. The brand concept is the first element that we will present in our presentation, that we are going to evaluate and show becaus...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Lettering for Visual Identity
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Category
Calligraphy & Typography -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Digital Design, Digital Lettering, Lettering, Traditional illustration

Simón Londoño Sierra
A course by Simón Londoño Sierra
Simón is a designer, lyricist and illustrator since 2014. He was born in Medellín, Colombia and studied Visual Design at the Javeriana University of Cali, where he is also a teacher. His work is characterized by generating images from the union between typography and illustration, with a focus on visual communication for branding and editorial design, treating the letter as an image.
His work has been shared in publications worldwide, in addition to having worked for clients such as Renault, Asus, Deezer or Les Fils Pernot, in countries such as Colombia, United States, England, France, Iran, Brazil, Australia, Colombia and Argentina .
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- 19 lessons (2h 35m)
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- Audio: Spanish
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- Level: Beginner
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