Digital Lettering for Visual Identity

Sketching

A course by Simón Londoño Sierra , Designer, illustrator and lyricist

99% positive reviews (113)

2,056 students

Audio: Spanish

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About the video: Sketching

Overview

“Now that you have your word defined and the inspiration for your lettering, the first thing we will do is define the typographic bases for the drawing of letters (angle and guide lines). After three stages of sketching we will have our piece ready to be vectorized. ”

In this video lesson Simón Londoño Sierra addresses the topic: Sketching, which is part of the Domestika online course: Digital Lettering for Visual Identity. Learn to create a brand logo using your own personality-filled letters.

Partial transcription of the video

“BOCETATION Now we will advance in the project with one of the most important parts of the development of lettering: the sketching part. We don't usually take that part into account, but it is the first step to the good result of a typographic lettering. The sketch allows us to generate a lot of expressiveness When generating a lettering. Since we are going to work completely by hand, It is important to consider the expressiveness they print in the drawing. Let's start working on chirography, then we will turn that chirography into calligraphy and then that calligraphy we will try to label i...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Digital Lettering for Visual Identity

Level: Beginner
99% positive reviews (113)
2056 students
5 units
19 lessons (2h 35m)
9 downloads

Category
Calligraphy & Typography
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Digital Design, Digital Lettering, Lettering, Traditional illustration

Simón Londoño Sierra

A course by Simón Londoño Sierra

Teacher Plus

Designer, illustrator and lyricist

Simón is a designer, lyricist and illustrator since 2014. He was born in Medellín, Colombia and studied Visual Design at the Javeriana University of Cali, where he is also a teacher. His work is characterized by generating images from the union between typography and illustration, with a focus on visual communication for branding and editorial design, treating the letter as an image.

His work has been shared in publications worldwide, in addition to having worked for clients such as Renault, Asus, Deezer or Les Fils Pernot, in countries such as Colombia, United States, England, France, Iran, Brazil, Australia, Colombia and Argentina .