Digital Lettering for Visual Identity

The lettering as an image

A course by Simón Londoño Sierra , Designer, illustrator and lyricist

99% positive reviews (113)

2,056 students

Audio: Spanish

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About the video: The lettering as an image

Overview

“Here we will see very simple and fast techniques to give your lettering a little life.”

In this video lesson Simón Londoño Sierra addresses the topic: The lettering as an image, which is part of the Domestika online course: Digital Lettering for Visual Identity. Learn to create a brand logo using your own personality-filled letters.

Partial transcription of the video

“Lettering as Image We are about to finish our project. But the most important thing to present to a client is to give context to the piece. One way to do this is to convert the piece into an image. I will show you two very basic tips with which we can generate a bit of texture, color ... and as you can see, move from a completely flat vector to an image with greater composition, with greater impact, and that not only the text can be read from the form but also communicating essential aspects What is behind the brand. For example those concepts, for example some message that the brand wants ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Digital Lettering for Visual Identity

Level: Beginner
99% positive reviews (113)
2056 students
5 units
19 lessons (2h 35m)
9 downloads

Category
Calligraphy & Typography
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Digital Design, Digital Lettering, Lettering, Traditional illustration

Simón Londoño Sierra

A course by Simón Londoño Sierra

Teacher Plus

Designer, illustrator and lyricist

Simón is a designer, lyricist and illustrator since 2014. He was born in Medellín, Colombia and studied Visual Design at the Javeriana University of Cali, where he is also a teacher. His work is characterized by generating images from the union between typography and illustration, with a focus on visual communication for branding and editorial design, treating the letter as an image.

His work has been shared in publications worldwide, in addition to having worked for clients such as Renault, Asus, Deezer or Les Fils Pernot, in countries such as Colombia, United States, England, France, Iran, Brazil, Australia, Colombia and Argentina .