Digital Lettering for Visual Identity

Monogram, symbol and letter at the same time

A course by Simón Londoño Sierra , Designer, illustrator and lyricist

99% positive reviews (114)

2,066 students

Audio: Spanish

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About the video: Monogram, symbol and letter at the same time

Overview

“When creating a typographic mark, we cannot leave out one of the most common typographic manifestations in the world of visual identity and brands, monograms. I will tell you a brief introduction about them, what their modern origin is and I will show you examples.”

In this video lesson Simón Londoño Sierra addresses the topic: Monogram, symbol and letter at the same time, which is part of the Domestika online course: Digital Lettering for Visual Identity. Learn to create a brand logo using your own personality-filled letters.

Partial transcription of the video

“MONOGRAM SYMBOL AND LETTER AT A TIME The monogram was born around 1700, 1800. Born after the Industrial Revolution as a need of entrepreneurs at that time of differentiating their businesses from others that were peers in the same industry. Generally, the companies of that time, the owners were families, then the monograms, at least in France as heraldic shields, They responded to the initials of the families. Let's see some examples of monograms, especially Victorians and of that time, who represented or families, brands, businesses, even kingdoms. The first group we are going to see, they...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Digital Lettering for Visual Identity

Level: Beginner
99% positive reviews (114)
2066 students
5 units
19 lessons (2h 35m)
9 downloads

Category
Calligraphy & Typography
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Digital Design, Digital Lettering, Lettering, Traditional illustration

Simón Londoño Sierra

A course by Simón Londoño Sierra

Teacher Plus

Designer, illustrator and lyricist

Simón is a designer, lyricist and illustrator since 2014. He was born in Medellín, Colombia and studied Visual Design at the Javeriana University of Cali, where he is also a teacher. His work is characterized by generating images from the union between typography and illustration, with a focus on visual communication for branding and editorial design, treating the letter as an image.

His work has been shared in publications worldwide, in addition to having worked for clients such as Renault, Asus, Deezer or Les Fils Pernot, in countries such as Colombia, United States, England, France, Iran, Brazil, Australia, Colombia and Argentina .