Digital Lettering for Visual Identity
Typographic Lettering
A course by Simón Londoño Sierra , Designer, illustrator and lyricist
About the video: Typographic Lettering
Overview
“This lesson is the opportunity to make clear in which creative field we will place our project. This is important so that our process makes sense in an applicable project. Here you can clarify basic concepts such as lettering, calligraphy, typography and chirography. We will also make a distinction between various types of lettering.”
In this video lesson Simón Londoño Sierra addresses the topic: Typographic Lettering, which is part of the Domestika online course: Digital Lettering for Visual Identity. Learn to create a brand logo using your own personality-filled letters.
Partial transcription of the video
“TYPOGRAPHIC LETTERING Hi. In this lesson I will talk about the differences between lettering, Typographic lettering, chirography and calligraphy. Here we will see some references and a little the importance of having these distinctions defined To develop a good project. Now, let's start. Typography As everyone knows the term "typography" has become increasingly popular, but we don't end up differentiating its different manifestations within the industry. My goal in this lesson is that we can recognize where in the typography industry The project will focus. And I will make a very general li...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Lettering for Visual Identity
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Category
Calligraphy & Typography -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Digital Design, Digital Lettering, Lettering, Traditional illustration

Simón Londoño Sierra
A course by Simón Londoño Sierra
Simón is a designer, lyricist and illustrator since 2014. He was born in Medellín, Colombia and studied Visual Design at the Javeriana University of Cali, where he is also a teacher. His work is characterized by generating images from the union between typography and illustration, with a focus on visual communication for branding and editorial design, treating the letter as an image.
His work has been shared in publications worldwide, in addition to having worked for clients such as Renault, Asus, Deezer or Les Fils Pernot, in countries such as Colombia, United States, England, France, Iran, Brazil, Australia, Colombia and Argentina .
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- 19 lessons (2h 35m)
- 21 additional resources (9 files)
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- Audio: Spanish
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- Level: Beginner
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