Digital Lettering for Visual Identity
Vectorization and modulation 1
A course by Simón Londoño Sierra , Designer, illustrator and lyricist
About the video: Vectorization and modulation 1
Overview
“In this lesson we will vectorize the sketch. As we are working on geometric shapes, we will digitally draw 2 or 3 letters that will then allow us to identify its modules, with which we will leave the bases of the rest of the letters and the brand.”
In this video lesson Simón Londoño Sierra addresses the topic: Vectorization and modulation 1, which is part of the Domestika online course: Digital Lettering for Visual Identity. Learn to create a brand logo using your own personality-filled letters.
Partial transcription of the video
“VECTORIZATION Modulation Hello, we are already seeing something of the most brutal of the project: See piece taking shape. Next, I will show you how to vectorize and do the modulation work from the vectors. Since we have our sketch ready, we go to the vectorization part, I will give you a couple of tips on that to vectorize in a simple way and that is very well structured. The first thing we are going to do is divide the work file into three layers, a lower layer for the sketch, above is where the vectors will go and then a layer with the guidelines, as basic in general. The first thing I r...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Lettering for Visual Identity
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Category
Calligraphy & Typography -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Digital Design, Digital Lettering, Lettering, Traditional illustration

Simón Londoño Sierra
A course by Simón Londoño Sierra
Simón is a designer, lyricist and illustrator since 2014. He was born in Medellín, Colombia and studied Visual Design at the Javeriana University of Cali, where he is also a teacher. His work is characterized by generating images from the union between typography and illustration, with a focus on visual communication for branding and editorial design, treating the letter as an image.
His work has been shared in publications worldwide, in addition to having worked for clients such as Renault, Asus, Deezer or Les Fils Pernot, in countries such as Colombia, United States, England, France, Iran, Brazil, Australia, Colombia and Argentina .
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