Digital Lettering for Visual Identity
Visual games
A course by Simón Londoño Sierra , Designer, illustrator and lyricist
About the video: Visual games
Overview
“We will defragment the logo and monogram so that they speak in another language. I will explain how to extract modules from the letters already made and take care of them formally. We will generate a visual pattern from a previously established grid and create a set of 3 complementary symbols that are typographically known as dingbats.”
In this video lesson Simón Londoño Sierra addresses the topic: Visual games, which is part of the Domestika online course: Digital Lettering for Visual Identity. Learn to create a brand logo using your own personality-filled letters.
Partial transcription of the video
“VISUAL GAMES Hi, how is your brand going? Now that we have the monogram and the lettering we can destructure these two pieces in modules in order to generate visual games and speak in another language, in a more abstract and less verbal language. Let's see how to develop our visual games. So what we are going to do is, look, we begin to defragment our piece in each of the parts with which we build it and these will be some pieces, some modular pieces, which will then help us to build different ways that do not necessarily have to be typographical symbols or iconic symbols. We can generate s...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Lettering for Visual Identity
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Category
Calligraphy & Typography -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Digital Design, Digital Lettering, Lettering, Traditional illustration
Simón Londoño Sierra
A course by Simón Londoño Sierra
Simón is a designer, lyricist and illustrator since 2014. He was born in Medellín, Colombia and studied Visual Design at the Javeriana University of Cali, where he is also a teacher. His work is characterized by generating images from the union between typography and illustration, with a focus on visual communication for branding and editorial design, treating the letter as an image.
His work has been shared in publications worldwide, in addition to having worked for clients such as Renault, Asus, Deezer or Les Fils Pernot, in countries such as Colombia, United States, England, France, Iran, Brazil, Australia, Colombia and Argentina .
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- 2,056 students
- 19 lessons (2h 35m)
- 21 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
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Adobe Illustrator
Adobe Photoshop
