Digital Lettering for Visual Identity

The character of the letters

A course by Simón Londoño Sierra , Designer, illustrator and lyricist

99% positive reviews (114)

2,066 students

Audio: Spanish

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About the video: The character of the letters

Overview

“Here we will define what the typographic parameters will be that we will work to give life to our letters and how they can help us give character and personality to the compositions.”

In this video lesson Simón Londoño Sierra addresses the topic: The character of the letters, which is part of the Domestika online course: Digital Lettering for Visual Identity. Learn to create a brand logo using your own personality-filled letters.

Partial transcription of the video

“THE CHARACTER OF THE LETTERS In this lesson I want to show you the basic and essential typographic aspects with which we can give personality and character to a letter. It is important for a logo because each piece that would represent a brand It represents not only the forms, but also the characteristics, concepts, and what the brand wants to communicate. Let's see some logos then. The five aspects that we are going to work on are essential they will be, initially, the auctions, which is the way in which a stroke starts or ends. Here we can differentiate the auctions of the word "San" and ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Digital Lettering for Visual Identity

Level: Beginner
99% positive reviews (114)
2066 students
5 units
19 lessons (2h 35m)
9 downloads

Category
Calligraphy & Typography
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Digital Design, Digital Lettering, Lettering, Traditional illustration

Simón Londoño Sierra

A course by Simón Londoño Sierra

Teacher Plus

Designer, illustrator and lyricist

Simón is a designer, lyricist and illustrator since 2014. He was born in Medellín, Colombia and studied Visual Design at the Javeriana University of Cali, where he is also a teacher. His work is characterized by generating images from the union between typography and illustration, with a focus on visual communication for branding and editorial design, treating the letter as an image.

His work has been shared in publications worldwide, in addition to having worked for clients such as Renault, Asus, Deezer or Les Fils Pernot, in countries such as Colombia, United States, England, France, Iran, Brazil, Australia, Colombia and Argentina .