Digital Lettering for Visual Identity
Mood board
A course by Simón Londoño Sierra , Designer, illustrator and lyricist
About the video: Mood board
Overview
“The moodboard is a study of some type of letters, that is, shapes, strokes, auctions, weight, heights and expansion, for the piece of lettering that we will develop. The moodboard of referents will mark a guide regarding the parameters of the letter, which will define their character, personality and the final forms of these.”
In this video lesson Simón Londoño Sierra addresses the topic: Mood board, which is part of the Domestika online course: Digital Lettering for Visual Identity. Learn to create a brand logo using your own personality-filled letters.
Partial transcription of the video
“MOODBOARD The mood board is simply a sensation board, in which we will study textures, colors, shapes, symbolic elements and composition. This mood board we will try to mix it with typographical references that we already have from previous lessons. Let's start developing our mood board. Brands The Moodboard Aspects of the image This mood board, especially in the presentation with clients, It is very important, and it is a tool which allows us to work with work teams, allows us to represent schematically a concept in a visual way, and besides that it is a guide, it is a route, it is a north...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Lettering for Visual Identity
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Category
Calligraphy & Typography -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Digital Design, Digital Lettering, Lettering, Traditional illustration
Simón Londoño Sierra
A course by Simón Londoño Sierra
Simón is a designer, lyricist and illustrator since 2014. He was born in Medellín, Colombia and studied Visual Design at the Javeriana University of Cali, where he is also a teacher. His work is characterized by generating images from the union between typography and illustration, with a focus on visual communication for branding and editorial design, treating the letter as an image.
His work has been shared in publications worldwide, in addition to having worked for clients such as Renault, Asus, Deezer or Les Fils Pernot, in countries such as Colombia, United States, England, France, Iran, Brazil, Australia, Colombia and Argentina .
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- 2,056 students
- 19 lessons (2h 35m)
- 21 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
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Adobe Illustrator
Adobe Photoshop
