Digital Lettering for Visual Identity
Course final project
A course by Simón Londoño Sierra , Designer, illustrator and lyricist
About the final project for: Digital Lettering for Visual Identity
Digital lettering for a visual identity
“We're done! With this we have a unique lettering, with personality, character and with a lot of work involved that surely will now be helping some brand or project to communicate better, or at least to have their own letters and tailored to their needs. I hope you had a pleasant time while we worked together and in the middle of that I could leave you some new ideas, but above all I could have transmitted and spread the love I have for the lyrics while you changed a little the way you saw them before. Remember that the most important thing is that you print your own expressiveness in each project, in this way we will have lyrics with a lot of character that will help brands to communicate. I am eager to see your project, but you must be a little patient with my comments because I must keep my clients up to date with their projects and well, it does take time. See you later! It has been a pleasure to be with you in this course. ”
Partial transcription of the video
“FINAL PROJECT It has been brutal for me to accompany you in the process of this course. When you least thought, you have a brand ready to be published or work in the industry for customers. We will summarize what we saw. We saw the differences between typography and typographic lettering. Then, how lettering influences major brands. Then we saw elements that give character to the letters and the monogram, which is symbol and letter at the same time. Next, we work on the order or "brief" with the client and how to conceptualize it visually. Then we turn the concepts into a mood board and tha...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Lettering for Visual Identity
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Category
Calligraphy & Typography -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Digital Design, Digital Lettering, Lettering, Traditional illustration
Simón Londoño Sierra
A course by Simón Londoño Sierra
Simón is a designer, lyricist and illustrator since 2014. He was born in Medellín, Colombia and studied Visual Design at the Javeriana University of Cali, where he is also a teacher. His work is characterized by generating images from the union between typography and illustration, with a focus on visual communication for branding and editorial design, treating the letter as an image.
His work has been shared in publications worldwide, in addition to having worked for clients such as Renault, Asus, Deezer or Les Fils Pernot, in countries such as Colombia, United States, England, France, Iran, Brazil, Australia, Colombia and Argentina .
- 99% positive reviews (113)
- 2,056 students
- 19 lessons (2h 35m)
- 21 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
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Adobe Illustrator
Adobe Photoshop
