Digital Lettering for Visual Identity

Overview

“From the context that you have given your brand, in the previous lesson, we will make a list of keywords that represent it and help us to find inspiration. The idea is that these keywords can be linked to a movement of lettering that generates inspiration to move on to the next step: the moodboard.”

In this video lesson Simón Londoño Sierra addresses the topic: Visual concept, which is part of the Domestika online course: Digital Lettering for Visual Identity. Learn to create a brand logo using your own personality-filled letters.

Partial transcription of the video

“CONCEPT Visual Concept Now that we gave context to our brand, I will show you how from keywords and a small amount of concepts we can make it a visual concept. It can serve as an inspiration for the project and the idea is that these keywords and concepts that we will create we can link them to a lettering style or to a specific design style. Let's start with the lesson. Visual concept Referents As I have already told you, in this lesson we will continue with what we started in the last lesson and is to mark a conceptual route for our brand. In this case, we will work on the visual concept,...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Digital Lettering for Visual Identity

• Level: Beginner
• 99% positive reviews (115)
• 2087 students
• 5 units
• 19 lessons (2h 35m)
• 9 downloads

• Category

  Calligraphy & Typography

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Digital Design, Digital Lettering, Lettering, Traditional illustration