Digital Lettering for Visual Identity

Overview

“I will show you in detail 4 of my favorite visual identity projects, in which its main element is lettering or modular graphics. We will analyze the shapes of the letters and their expressive link with the communication. ”

In this video lesson Simón Londoño Sierra addresses the topic: The lettering and the marks, which is part of the Domestika online course: Digital Lettering for Visual Identity. Learn to create a brand logo using your own personality-filled letters.

Partial transcription of the video

“Lettering and Brands Now that we know how to differentiate some typographical concepts, I will tell you about four projects in which the lettering was key to the development of a brand. We will see four projects by Paul Rand, Milton Glaser, Herb Lubalin and Erik Marinovich, four great designers that influenced brands from lettering. Come on. Ford First, this is a project that did not come to light, It's the redesign that Paul Rand did for Ford. They know Paul Rand, One of the most important designers of the last century. Paul Rand shows you this project to show your ability in lettering. Th...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Digital Lettering for Visual Identity

• Level: Beginner
• 99% positive reviews (113)
• 2056 students
• 5 units
• 19 lessons (2h 35m)
• 9 downloads

• Category

  Calligraphy & Typography

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Digital Design, Digital Lettering, Lettering, Traditional illustration