Digital Lettering for Visual Identity

What will we do in the course?

A course by Simón Londoño Sierra , Designer, illustrator and lyricist

99% positive reviews (113)

2,056 students

Audio: Spanish

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About the video: What will we do in the course?

Overview

“Here I will tell you in a very structured and general way the parts that we will have in the course, what the final project will be and how to develop it will help you in future projects.”

In this video lesson Simón Londoño Sierra addresses the topic: What will we do in the course?, which is part of the Domestika online course: Digital Lettering for Visual Identity. Learn to create a brand logo using your own personality-filled letters.

Partial transcription of the video

“WHAT WE WILL DO IN THE COURSE Hello again. I want to tell you everything we will do in the course. Typographic lettering as the basis of a brand it makes sense when the lettering It is made from all the needs of that brand. So, throughout the project we will have to conceptualize, recognize the "brief" and know the needs of the brand that we will choose from communication to be represented typographically. After we have all these concepts we are going to generate some mood boards or some sensation boards or some typology studies that will give the visual sensation we want from the brand. We...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Digital Lettering for Visual Identity

Level: Beginner
99% positive reviews (113)
2056 students
5 units
19 lessons (2h 35m)
9 downloads

Category
Calligraphy & Typography
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Digital Design, Digital Lettering, Lettering, Traditional illustration

Simón Londoño Sierra

A course by Simón Londoño Sierra

Teacher Plus

Designer, illustrator and lyricist

Simón is a designer, lyricist and illustrator since 2014. He was born in Medellín, Colombia and studied Visual Design at the Javeriana University of Cali, where he is also a teacher. His work is characterized by generating images from the union between typography and illustration, with a focus on visual communication for branding and editorial design, treating the letter as an image.

His work has been shared in publications worldwide, in addition to having worked for clients such as Renault, Asus, Deezer or Les Fils Pernot, in countries such as Colombia, United States, England, France, Iran, Brazil, Australia, Colombia and Argentina .