Digital Lettering for Visual Identity

The order

A course by Simón Londoño Sierra , Designer, illustrator and lyricist

99% positive reviews (113)

2,056 students

Audio: Spanish

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About the video: The order

Overview

“In this lesson we will create the project brief. This lettering will need you to define some design criteria which will be the product of a previous investigation that we will summarize according to the intentions of the project.”

In this video lesson Simón Londoño Sierra addresses the topic: The order, which is part of the Domestika online course: Digital Lettering for Visual Identity. Learn to create a brand logo using your own personality-filled letters.

Partial transcription of the video

“The custom We decided to design a lettering or a design piece from scratch, But it is never like that. Especially for brands, context is important since it will define the visual path that each piece will take. For this lesson I will show you how context is important to generate a concept and a visual result. The order or the "brief" must have some key points Fundamental for conceptual development. For this, I will give you some tips to develop them. Let's see them. Marks The custom. The brief Ready, as I already told you, In this lesson, what I'm going to show you is a very simple way of s...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Digital Lettering for Visual Identity

Level: Beginner
99% positive reviews (113)
2056 students
5 units
19 lessons (2h 35m)
9 downloads

Category
Calligraphy & Typography
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Digital Design, Digital Lettering, Lettering, Traditional illustration

Simón Londoño Sierra

A course by Simón Londoño Sierra

Teacher Plus

Designer, illustrator and lyricist

Simón is a designer, lyricist and illustrator since 2014. He was born in Medellín, Colombia and studied Visual Design at the Javeriana University of Cali, where he is also a teacher. His work is characterized by generating images from the union between typography and illustration, with a focus on visual communication for branding and editorial design, treating the letter as an image.

His work has been shared in publications worldwide, in addition to having worked for clients such as Renault, Asus, Deezer or Les Fils Pernot, in countries such as Colombia, United States, England, France, Iran, Brazil, Australia, Colombia and Argentina .