Digital Lettering for Visual Identity

Influences 1

A course by Simón Londoño Sierra , Designer, illustrator and lyricist

99% positive reviews (113)

2,056 students

Audio: Spanish

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About the video: Influences 1

Overview

“In this lesson I will share some of my influences, references and above all inspiration, not only in the world of lettering and typography but also of design, art and popular culture.”

In this video lesson Simón Londoño Sierra addresses the topic: Influences 1, which is part of the Domestika online course: Digital Lettering for Visual Identity. Learn to create a brand logo using your own personality-filled letters.

Partial transcription of the video

“INFLUENCES Hi. In this lesson I want to show you the references that influenced me most in my career, going through, say, buses from the region where I grew up in my country even the great references, great designers that influenced my work with what they have developed of this century and the past. The first one I want to show you It is for me one of the demigods of design. Her name is Herb Lubalin Designer of the 60s and 70s, especially. Let's say he was born in 1918. Lubalin has been known primarily for his advertising work, He was a great art director, he had his agency with Tony DiSpig...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Digital Lettering for Visual Identity

Level: Beginner
99% positive reviews (113)
2056 students
5 units
19 lessons (2h 35m)
9 downloads

Category
Calligraphy & Typography
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Digital Design, Digital Lettering, Lettering, Traditional illustration

Simón Londoño Sierra

A course by Simón Londoño Sierra

Teacher Plus

Designer, illustrator and lyricist

Simón is a designer, lyricist and illustrator since 2014. He was born in Medellín, Colombia and studied Visual Design at the Javeriana University of Cali, where he is also a teacher. His work is characterized by generating images from the union between typography and illustration, with a focus on visual communication for branding and editorial design, treating the letter as an image.

His work has been shared in publications worldwide, in addition to having worked for clients such as Renault, Asus, Deezer or Les Fils Pernot, in countries such as Colombia, United States, England, France, Iran, Brazil, Australia, Colombia and Argentina .