Digital Lettering for Visual Identity

Graphic system

A course by Simón Londoño Sierra , Designer, illustrator and lyricist

99% positive reviews (114)

2,066 students

Audio: Spanish

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About the video: Graphic system

Overview

“Here we will look for the project to look like one and work together. We will try to bring the logo together with the monogram and we will look for a typographic font that harmonizes. We will define colors and which of our modules will work as basic ways to generate backgrounds or figures.”

In this video lesson Simón Londoño Sierra addresses the topic: Graphic system, which is part of the Domestika online course: Digital Lettering for Visual Identity. Learn to create a brand logo using your own personality-filled letters.

Partial transcription of the video

“GRAPHIC SYSTEM If you are wondering how to join all the elements we have created in a single brand, In this lesson we will see how they can harmonize in a graphic system. I will show you. Since we have all the elements of our brand, we will complement with something crucial, which is the color treatment and the typographic treatment that will complement us to generate us, in this case it is the slogan or "tagline" that the brand will have. We choose a typographical font, similar to our result, that is, it has Tuscan-like finishes, and we started playing with the combination of all the eleme...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Digital Lettering for Visual Identity

Level: Beginner
99% positive reviews (114)
2066 students
5 units
19 lessons (2h 35m)
9 downloads

Category
Calligraphy & Typography
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Digital Design, Digital Lettering, Lettering, Traditional illustration

Simón Londoño Sierra

A course by Simón Londoño Sierra

Teacher Plus

Designer, illustrator and lyricist

Simón is a designer, lyricist and illustrator since 2014. He was born in Medellín, Colombia and studied Visual Design at the Javeriana University of Cali, where he is also a teacher. His work is characterized by generating images from the union between typography and illustration, with a focus on visual communication for branding and editorial design, treating the letter as an image.

His work has been shared in publications worldwide, in addition to having worked for clients such as Renault, Asus, Deezer or Les Fils Pernot, in countries such as Colombia, United States, England, France, Iran, Brazil, Australia, Colombia and Argentina .