Brand Design and Packaging

Definition of the graphic system

A course by FIBRA , Branding studio

99% positive reviews (184)

5,352 students

Audio: Spanish

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About the video: Definition of the graphic system

Overview

“It is necessary that you present the graph applied to different formats. In this part you will see how a range of possibilities is opened from a package. ”

In this video lesson FIBRA addresses the topic: Definition of the graphic system, which is part of the Domestika online course: Brand Design and Packaging. Learn how to create a strong visual identity for your brand and its products.

Partial transcription of the video

“DEFINITION OF THE GRAPHIC SYSTEM Although the project consists of the development of a packaging, it is necessary to present the graph applied to different formats. Let's see how to do it. Entrepreneurs need to get to market very quickly. That's why we design everything directly on the packaging, which is ultimately what will generate a return on their investment. To meet that need, we designed a funnel process that looks like this. On the widest part of the funnel, are all the variables, which are the different industries that we could cover. Then there is the project specific industry, th...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Design and Packaging

Level: Beginner
99% positive reviews (184)
5352 students
4 units
19 lessons (1h 24m)
1 download

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Graphic Design, Packaging

FIBRA

A course by FIBRA

Teacher Plus

Branding studio

Andrea Gálvez is the founder and creative director of the Lima-based branding studio, FIBRA. She has been working there for six years with Martín Bedoya, creating concepts, names, building identities, and designing packaging, books, and websites. They focus on creating visual identities for entrepreneurs who leave a stable job to fulfill a dream or people who have a medium-sized business that already works but needs a boost.

Previously, Andrea worked for advertising agencies such as JWT and other branding studios such as Taller 4. During her career, she has worked with clients such as Laive, Nestlé, Interbank, Oechsle, BCP, UPC, and Acurio Restaurants.