Brand Design and Packaging
Definition of the graphic system
A course by FIBRA , Branding studio
About the video: Definition of the graphic system
Overview
“It is necessary that you present the graph applied to different formats. In this part you will see how a range of possibilities is opened from a package. ”
In this video lesson FIBRA addresses the topic: Definition of the graphic system, which is part of the Domestika online course: Brand Design and Packaging. Learn how to create a strong visual identity for your brand and its products.
Partial transcription of the video
“While the project focuses on packaging development. it's essential to suggest graphics that can be adapted various formats. Let's explore how this can be achieved. Entrepreneurs need to enter the market rapidly. so we design everything directly on the packaging. which is ultimately what will generate a return on their investment. To address this need. we designed a funnel process that looks like this. On the widest part of the funnel are all the variables. such as. let's say. the different industries we might cover. Then there's the specific industry of the project. which by itself begins n...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Design and Packaging
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Packaging
FIBRA
A course by FIBRA
Andrea Gálvez is the founder and creative director of the Lima-based branding studio, FIBRA. She has been working there for six years with Martín Bedoya, creating concepts, names, building identities, and designing packaging, books, and websites. They focus on creating visual identities for entrepreneurs who leave a stable job to fulfill a dream or people who have a medium-sized business that already works but needs a boost.
Previously, Andrea worked for advertising agencies such as JWT and other branding studios such as Taller 4. During her career, she has worked with clients such as Laive, Nestlé, Interbank, Oechsle, BCP, UPC, and Acurio Restaurants.
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- 19 lessons (1h 24m)
- 6 additional resources (1 files)
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- Audio: Spanish, English, French, Italian, Portuguese, Turkish
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- Level: Beginner
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Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopCategory
Areas
