Brand Design and Packaging
Contrabrief
A course by FIBRA , Branding studio
About the video: Contrabrief
Overview
“In this lesson we will explain why it is important to confront what the client says he is, with what we have seen, both during the visit and at the meeting. The objective of the Contrabrief is to stay with what the brand really is. From this exercise the Core of the brief should come out, which will be the true roadmap of the project. ”
In this video lesson FIBRA addresses the topic: Contrabrief, which is part of the Domestika online course: Brand Design and Packaging. Learn how to create a strong visual identity for your brand and its products.
Partial transcription of the video
“CONTRABRIEF Now we will see the counter briefing. As I explained to you in the previous lesson, is one of the most important steps in the Fiber process, because the counterbriefing will end up being the true roadmap of the project. We go there. Our counter brief has three main objectives. One, give the customer confidence, showing that we really understand them. This point is extremely important, since it is the first deliverable that our clients validate. Also, if they feel that you have fully understood them, everything else will flow better. Two, create the project roadmap. As we said in...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Design and Packaging
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Packaging
FIBRA
A course by FIBRA
Andrea Gálvez is the founder and creative director of the Lima-based branding studio, FIBRA. She has been working there for six years with Martín Bedoya, creating concepts, names, building identities, and designing packaging, books, and websites. They focus on creating visual identities for entrepreneurs who leave a stable job to fulfill a dream or people who have a medium-sized business that already works but needs a boost.
Previously, Andrea worked for advertising agencies such as JWT and other branding studios such as Taller 4. During her career, she has worked with clients such as Laive, Nestlé, Interbank, Oechsle, BCP, UPC, and Acurio Restaurants.
- 99% positive reviews (184)
- 5,375 students
- 19 lessons (1h 24m)
- 6 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
