Brand Design and Packaging
Contrabrief
A course by FIBRA , Branding studio
About the video: Contrabrief
Overview
“In this lesson we will explain why it is important to confront what the client says he is, with what we have seen, both during the visit and at the meeting. The objective of the Contrabrief is to stay with what the brand really is. From this exercise the Core of the brief should come out, which will be the true roadmap of the project. ”
In this video lesson FIBRA addresses the topic: Contrabrief, which is part of the Domestika online course: Brand Design and Packaging. Learn how to create a strong visual identity for your brand and its products.
Partial transcription of the video
“Now we will see the counter-briefing. As I explained in the previous lesson. This step is arguably one of the most crucial in the fiber process. as the counter-briefing ultimately becomes the project's definitive roadmap to follow. Let's go. Our CounterBrief has three main objectives. To build trust with the client. show understanding through a detailed CounterBrief. This initial step is crucial as it sets the foundation for future collaboration and ensures accuracy in our work. if they feel fully understood. everything else will flow better. 2 create the project's roadmap. As we said in th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Design and Packaging
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Packaging
FIBRA
A course by FIBRA
Andrea Gálvez is the founder and creative director of the Lima-based branding studio, FIBRA. She has been working there for six years with Martín Bedoya, creating concepts, names, building identities, and designing packaging, books, and websites. They focus on creating visual identities for entrepreneurs who leave a stable job to fulfill a dream or people who have a medium-sized business that already works but needs a boost.
Previously, Andrea worked for advertising agencies such as JWT and other branding studios such as Taller 4. During her career, she has worked with clients such as Laive, Nestlé, Interbank, Oechsle, BCP, UPC, and Acurio Restaurants.
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- 5,521 students
- 19 lessons (1h 24m)
- 6 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
