Brand Design and Packaging
What will we do in the course?
A course by FIBRA , Branding studio
About the video: What will we do in the course?
Overview
“In this lesson, we will review our process through the recreation of a real Fibra project: Indie Spirit. ”
In this video lesson FIBRA addresses the topic: What will we do in the course?, which is part of the Domestika online course: Brand Design and Packaging. Learn how to create a strong visual identity for your brand and its products.
Partial transcription of the video
“WHAT WILL WE DO IN THE COURSE? Now that Andrea has told us about what our influences are, what inspires us, I'm going to tell you about which Fibra project we will develop during this course. It is the Indie Spirit project, it is an RTD, which means "ready to drink" drink. It is the development of a package. This project came to us from the brief. We develop the concept, we develop the "naming", the graphics. We are going to see all this, including how we ended up selecting the packaging, the printing technique. The idea is that this project will serve you so you can develop a project yours...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Design and Packaging
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Packaging

FIBRA
A course by FIBRA
Andrea Gálvez is the founder and creative director of the Lima-based branding studio, FIBRA. She has been working there for six years with Martín Bedoya, creating concepts, names, building identities, and designing packaging, books, and websites. They focus on creating visual identities for entrepreneurs who leave a stable job to fulfill a dream or people who have a medium-sized business that already works but needs a boost.
Previously, Andrea worked for advertising agencies such as JWT and other branding studios such as Taller 4. During her career, she has worked with clients such as Laive, Nestlé, Interbank, Oechsle, BCP, UPC, and Acurio Restaurants.
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