Brand Design and Packaging
Graphic path
A course by FIBRA , Branding studio
About the video: Graphic path
Overview
“At this stage you will just put your graphic execution to the test with your client. Learn how to deal with it! ”
In this video lesson FIBRA addresses the topic: Graphic path, which is part of the Domestika online course: Brand Design and Packaging. Learn how to create a strong visual identity for your brand and its products.
Partial transcription of the video
“At this stage. we're well-prepared. so it's time to search for fonts. explore various shapes. and select colors that will bring our project to life. Let's dive into this creative process and make it happen. From this moment. you will begin your own graphic production. Keep in mind. this is an identity process directly applied to packaging. So. let's begin with that focus mind and proceed. You don't need everything to be 100% polished to develop the graphic path. It's crucial to present a clearer path for the client. with specific ideas demonstrating alignment and ensuring you're both on the...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Design and Packaging
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Packaging
FIBRA
A course by FIBRA
Andrea Gálvez is the founder and creative director of the Lima-based branding studio, FIBRA. She has been working there for six years with Martín Bedoya, creating concepts, names, building identities, and designing packaging, books, and websites. They focus on creating visual identities for entrepreneurs who leave a stable job to fulfill a dream or people who have a medium-sized business that already works but needs a boost.
Previously, Andrea worked for advertising agencies such as JWT and other branding studios such as Taller 4. During her career, she has worked with clients such as Laive, Nestlé, Interbank, Oechsle, BCP, UPC, and Acurio Restaurants.
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- 5,885 students
- 19 lessons (1h 24m)
- 6 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
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Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopCategory
Areas
