Brand Design and Packaging
Map of territories
A course by FIBRA , Branding studio
About the video: Map of territories
Overview
“In this lesson, you will see how to create the map of competitors before the arrival of your brand. ”
In this video lesson FIBRA addresses the topic: Map of territories, which is part of the Domestika online course: Brand Design and Packaging. Learn how to create a strong visual identity for your brand and its products.
Partial transcription of the video
“We're set to create a territory map using the keywords assigned to each competitor. Let's get started on this task right away. Once you've inferred the competitors' positioning strategy and it boils down to three keywords. ranked most to least importance for each competing brand. we'll create the territory map. It is important to highlight once again that this course is aimed at developing the identity of an entrepreneur's project. who lacks the resources to pay for market research or to survey the target audience. This approach enables us to carve out a niche for our brand using available ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Design and Packaging
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Packaging
FIBRA
A course by FIBRA
Andrea Gálvez is the founder and creative director of the Lima-based branding studio, FIBRA. She has been working there for six years with Martín Bedoya, creating concepts, names, building identities, and designing packaging, books, and websites. They focus on creating visual identities for entrepreneurs who leave a stable job to fulfill a dream or people who have a medium-sized business that already works but needs a boost.
Previously, Andrea worked for advertising agencies such as JWT and other branding studios such as Taller 4. During her career, she has worked with clients such as Laive, Nestlé, Interbank, Oechsle, BCP, UPC, and Acurio Restaurants.
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- 19 lessons (1h 24m)
- 6 additional resources (1 files)
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- Audio: Spanish, English, French, Italian, Portuguese, Turkish
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- Level: Beginner
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Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopCategory
Areas
