Brand Design and Packaging

Map of territories

A course by FIBRA , Branding studio

99% positive reviews (184)

5,353 students

Audio: Spanish

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About the video: Map of territories

Overview

“In this lesson, you will see how to create the map of competitors before the arrival of your brand. ”

In this video lesson FIBRA addresses the topic: Map of territories, which is part of the Domestika online course: Brand Design and Packaging. Learn how to create a strong visual identity for your brand and its products.

Partial transcription of the video

“TERRITORIES MAP With the keywords that we attribute to each competitor we will develop a map of territories. Let's get started. Once you infer the competitor's positioning strategy and you reduced it to three "keywords", ordered from highest to lowest importance for each competing brand, we will make the map of territories. It should be noted once again that this course is oriented to develop the identity of an entrepreneur's project You can't afford a market study or to survey your target audience. Then this method can serve you to find a territory for our brand with the tools we have at h...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Design and Packaging

Level: Beginner
99% positive reviews (184)
5353 students
4 units
19 lessons (1h 24m)
1 download

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Graphic Design, Packaging

FIBRA

A course by FIBRA

Teacher Plus

Branding studio

Andrea Gálvez is the founder and creative director of the Lima-based branding studio, FIBRA. She has been working there for six years with Martín Bedoya, creating concepts, names, building identities, and designing packaging, books, and websites. They focus on creating visual identities for entrepreneurs who leave a stable job to fulfill a dream or people who have a medium-sized business that already works but needs a boost.

Previously, Andrea worked for advertising agencies such as JWT and other branding studios such as Taller 4. During her career, she has worked with clients such as Laive, Nestlé, Interbank, Oechsle, BCP, UPC, and Acurio Restaurants.