Brand Design and Packaging
Customer visit
A course by FIBRA , Branding studio
About the video: Customer visit
Overview
“Something that is important to us is visiting our client's facilities. Here we can find traits of the company culture, see what type of packaging they use, what limitations they have, etc. In this lesson, we will tell you what to observe and ask when visiting your client's facilities. ”
In this video lesson FIBRA addresses the topic: Customer visit, which is part of the Domestika online course: Brand Design and Packaging. Learn how to create a strong visual identity for your brand and its products.
Partial transcription of the video
“CUSTOMER VISIT As a designer it is important that you take the time to go and visit the client's facilities. In this way you can have a much closer connection with the product that is developed or with the service that you will design. An external look can contribute to see details that customers do not see in their day to day. Let's see how we do it. Just as it is important that you tell your processes to whoever hires you, it is important that you see the place of production or the place where the service for which you will design is given. Doing this tour will make you know them in anoth...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Design and Packaging
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Packaging

FIBRA
A course by FIBRA
Andrea Gálvez is the founder and creative director of the Lima-based branding studio, FIBRA. She has been working there for six years with Martín Bedoya, creating concepts, names, building identities, and designing packaging, books, and websites. They focus on creating visual identities for entrepreneurs who leave a stable job to fulfill a dream or people who have a medium-sized business that already works but needs a boost.
Previously, Andrea worked for advertising agencies such as JWT and other branding studios such as Taller 4. During her career, she has worked with clients such as Laive, Nestlé, Interbank, Oechsle, BCP, UPC, and Acurio Restaurants.
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