Brand Design and Packaging
Graphical analysis of the competition
A course by FIBRA , Branding studio
About the video: Graphical analysis of the competition
Overview
“In this lesson, we will do a graphical analysis of the competition at your point of sale. This stage serves us mainly to see what graphic spaces the competition is occupying.”
In this video lesson FIBRA addresses the topic: Graphical analysis of the competition, which is part of the Domestika online course: Brand Design and Packaging. Learn how to create a strong visual identity for your brand and its products.
Partial transcription of the video
“Now we will conduct a graphic analysis of competition at your point of sale. Let’s see how it goes. This phase primarily aids in identifying the graphic spaces occupied by competitors in the market. From the evaluated criteria. we might identify recurring patterns. In that case. we will try to understand if this is an identifier for the type of product we should incorporate into our design. Or else. we will identify an opportunity to stand out from the group and achieve visual differentiation in graphic terms effectively. At this stage. we assess the following criteria: graphic trends withi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Design and Packaging
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Packaging
FIBRA
A course by FIBRA
Andrea Gálvez is the founder and creative director of the Lima-based branding studio, FIBRA. She has been working there for six years with Martín Bedoya, creating concepts, names, building identities, and designing packaging, books, and websites. They focus on creating visual identities for entrepreneurs who leave a stable job to fulfill a dream or people who have a medium-sized business that already works but needs a boost.
Previously, Andrea worked for advertising agencies such as JWT and other branding studios such as Taller 4. During her career, she has worked with clients such as Laive, Nestlé, Interbank, Oechsle, BCP, UPC, and Acurio Restaurants.
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- 19 lessons (1h 24m)
- 6 additional resources (1 files)
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- Audio: Spanish, English, French, Italian, Portuguese, Turkish
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- Level: Beginner
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Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopCategory
Areas
