Brand Design and Packaging

Competitor analysis

A course by FIBRA , Branding studio

99% positive reviews (186)

5,521 students

Audio: Spanish, English, French, Italian, Portuguese

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About the video: Competitor analysis

Overview

“In this lesson we will teach you to reduce the competition in three words. ”

In this video lesson FIBRA addresses the topic: Competitor analysis, which is part of the Domestika online course: Brand Design and Packaging. Learn how to create a strong visual identity for your brand and its products.

Partial transcription of the video

“In this lesson. we will provide you with some tools on how to analyze the competition when resources are limited. Let's start. Let's consider that... An entrepreneur. the type of client we target in this course. usually lacks the resources for an extensive market study. So. during this stage. we investigate our competitors using online methods. We search for them on platforms like Facebook and Instagram. in addition to exploring their websites. what we're trying to discover is their vision and purpose. From these premises. we can infer their and directions. If these elements aren't explicit...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Design and Packaging

Level: Beginner
99% positive reviews (186)
5521 students
4 units
19 lessons (1h 24m)
1 download

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Graphic Design, Packaging

FIBRA

A course by FIBRA

Teacher Plus

Branding studio

Andrea Gálvez is the founder and creative director of the Lima-based branding studio, FIBRA. She has been working there for six years with Martín Bedoya, creating concepts, names, building identities, and designing packaging, books, and websites. They focus on creating visual identities for entrepreneurs who leave a stable job to fulfill a dream or people who have a medium-sized business that already works but needs a boost.

Previously, Andrea worked for advertising agencies such as JWT and other branding studios such as Taller 4. During her career, she has worked with clients such as Laive, Nestlé, Interbank, Oechsle, BCP, UPC, and Acurio Restaurants.