Brand Design and Packaging

Competitor analysis

A course by FIBRA , Branding studio

99% positive reviews (184)

5,374 students

Audio: Spanish

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About the video: Competitor analysis

Overview

“In this lesson we will teach you to reduce the competition in three words. ”

In this video lesson FIBRA addresses the topic: Competitor analysis, which is part of the Domestika online course: Brand Design and Packaging. Learn how to create a strong visual identity for your brand and its products.

Partial transcription of the video

“COMPETITION ANALYSIS In this lesson we will give you some tools of how to analyze the competition when we have limited resources. Let us begin. Let us consider that an entrepreneur, which is the type of client we address in this course, You don't have the resources to do extensive market research. So, at this stage we investigate our competitors through digital media. We look for them on Facebook and Instagram, as well as on their own website. What we are trying to find is your vision and your purpose, since starting from that premise, we can infer their strategy and where they are going. I...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Design and Packaging

Level: Beginner
99% positive reviews (184)
5374 students
4 units
19 lessons (1h 24m)
1 download

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Graphic Design, Packaging

FIBRA

A course by FIBRA

Teacher Plus

Branding studio

Andrea Gálvez is the founder and creative director of the Lima-based branding studio, FIBRA. She has been working there for six years with Martín Bedoya, creating concepts, names, building identities, and designing packaging, books, and websites. They focus on creating visual identities for entrepreneurs who leave a stable job to fulfill a dream or people who have a medium-sized business that already works but needs a boost.

Previously, Andrea worked for advertising agencies such as JWT and other branding studios such as Taller 4. During her career, she has worked with clients such as Laive, Nestlé, Interbank, Oechsle, BCP, UPC, and Acurio Restaurants.