Brand Design and Packaging

Brand Design and Packaging

“We have reached the end of the course, I hope you had as much fun as we did. Before saying goodbye we will give you some recommendations that you should take into account when developing your project. Remember that, in addition to the brief, it is important to get to know your client and their brand closely, that is why it is necessary to visit the facilities and hold meetings with your client. Thus, you will be able to find traits of the brand's culture. With this information, prepare the Contrabrief , since this document is the true roadmap for what follows in the process. The next important thing to do is analyze the competition. Next, you must answer the questions: Why that which will never change, How the way we do things and what we promise to our consumers to always do; and What , that which makes us different. From there you can develop your territory map and develop the personality of the brand. Finally, to finish the conceptual stage, you must find an idea that summarizes all of the above ( Big Idea ). Once this is defined, you can begin graphical exploration. Remember that the design must not only be aesthetic but it will have to fulfill a goal. And finally, don't forget to share your progress, participate in the forum and upload your project. So we can give you feedback and help you in your creative process. Thank you very much for being part of this course. See you! ”

Partial transcription of the video

“FINAL PROJECT We have already reached the end but before we say goodbye, we will recount everything learned in this Domestika course. We start with the briefing, both the written such as the visit to the client's facilities and the briefing meeting itself. With this information we prepare the counter brief, which is the most important document at this stage, as it is the true roadmap for what the process follows. A very important part of the counterbrief is to define what is the problem to be solved through design. Let's also remember that design is not only aesthetic, it has to fulfill a g...”

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Course summary for: Brand Design and Packaging

• Level: Beginner
• 99% positive reviews (184)
• 5351 students
• 4 units
• 19 lessons (1h 24m)
• 1 download

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Graphic Design, Packaging