Brand Design and Packaging

Our territory

A course by FIBRA , Branding studio

99% positive reviews (184)

5,352 students

Audio: Spanish

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About the video: Our territory

Overview

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In this video lesson FIBRA addresses the topic: Our territory, which is part of the Domestika online course: Brand Design and Packaging. Learn how to create a strong visual identity for your brand and its products.

Partial transcription of the video

“OUR TERRITORY Now that we have answered the why, how and what questions, we are in a position to locate the brand within its territory. Let's see how we do it. Defining the territory is a complex process and it can be approached in many ways, brainstorming, "mind mapping" or spontaneous epiphany. We will not delve into this part of the process here, but we will explain the ground wires on which we rely to arrive at the result. So far we have several inputs. On the one hand, putting in black and white who we are, what motivates us, what we do and how we do it, and on the other, having review...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Design and Packaging

Level: Beginner
99% positive reviews (184)
5352 students
4 units
19 lessons (1h 24m)
1 download

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Graphic Design, Packaging

FIBRA

A course by FIBRA

Teacher Plus

Branding studio

Andrea Gálvez is the founder and creative director of the Lima-based branding studio, FIBRA. She has been working there for six years with Martín Bedoya, creating concepts, names, building identities, and designing packaging, books, and websites. They focus on creating visual identities for entrepreneurs who leave a stable job to fulfill a dream or people who have a medium-sized business that already works but needs a boost.

Previously, Andrea worked for advertising agencies such as JWT and other branding studios such as Taller 4. During her career, she has worked with clients such as Laive, Nestlé, Interbank, Oechsle, BCP, UPC, and Acurio Restaurants.