Brand Design and Packaging
Packaging design
A course by FIBRA , Branding studio
About the video: Packaging design
Overview
“In this lesson, we will tell you what things you should keep in mind and what mistakes you should avoid, before developing the packaging design.”
In this video lesson FIBRA addresses the topic: Packaging design, which is part of the Domestika online course: Brand Design and Packaging. Learn how to create a strong visual identity for your brand and its products.
Partial transcription of the video
“Experiencing trial and error is normal. As designers. we adore details. continually refining until everyone shares the joy. Let's explore how to achieve this together. To design the packaging. it's essential to have all text information finalized 100%. This will make the process more efficient and save you time on planning and re-planning. Compile the information in advance to avoid interruptions. because once the process is halted. resuming it makes things more difficult. Study the container's shape thoroughly. Measure it in every way and assess how to make the most out of it. Start design...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Design and Packaging
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Packaging

FIBRA
A course by FIBRA
Andrea Gálvez is the founder and creative director of the Lima-based branding studio, FIBRA. She has been working there for six years with Martín Bedoya, creating concepts, names, building identities, and designing packaging, books, and websites. They focus on creating visual identities for entrepreneurs who leave a stable job to fulfill a dream or people who have a medium-sized business that already works but needs a boost.
Previously, Andrea worked for advertising agencies such as JWT and other branding studios such as Taller 4. During her career, she has worked with clients such as Laive, Nestlé, Interbank, Oechsle, BCP, UPC, and Acurio Restaurants.
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- 19 lessons (1h 24m)
- 6 additional resources (1 files)
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- Audio: Spanish, English, French, Italian, Portuguese, Turkish
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- Level: Beginner
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