Brand Design and Packaging

Big idea

A course by FIBRA , Branding studio

99% positive reviews (184)

5,352 students

Audio: Spanish

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About the video: Big idea

Overview

“In this lesson, you will learn to find an idea that supports all creative communication.”

In this video lesson FIBRA addresses the topic: Big idea, which is part of the Domestika online course: Brand Design and Packaging. Learn how to create a strong visual identity for your brand and its products.

Partial transcription of the video

“BIG IDEA In this lesson you will learn to find an idea that supports all creative communication. Let's see how to do it. Here we are going to define the "big idea", the "brand idea" and the "claim" of the brand. At the end we will summarize what turned out to be our brand platform. We understand the "big idea" as a simple idea, represented by few words, that deepens the territory that occupies our brand. Here also the specific methodology to be used can be very diverse. In our case we apply analysis and synthesis. Let us remember that our territory is freedom. When we define our territory, ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Design and Packaging

Level: Beginner
99% positive reviews (184)
5352 students
4 units
19 lessons (1h 24m)
1 download

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Graphic Design, Packaging

FIBRA

A course by FIBRA

Teacher Plus

Branding studio

Andrea Gálvez is the founder and creative director of the Lima-based branding studio, FIBRA. She has been working there for six years with Martín Bedoya, creating concepts, names, building identities, and designing packaging, books, and websites. They focus on creating visual identities for entrepreneurs who leave a stable job to fulfill a dream or people who have a medium-sized business that already works but needs a boost.

Previously, Andrea worked for advertising agencies such as JWT and other branding studios such as Taller 4. During her career, she has worked with clients such as Laive, Nestlé, Interbank, Oechsle, BCP, UPC, and Acurio Restaurants.