Brand Design and Packaging
Brief written
A course by FIBRA , Branding studio
About the video: Brief written
Overview
“In this lesson we will explain why it is important to have a good Brief and why, in addition to containing questions closely related to the business, it should contain more personal and even existential questions about your client. ”
In this video lesson FIBRA addresses the topic: Brief written, which is part of the Domestika online course: Brand Design and Packaging. Learn how to create a strong visual identity for your brand and its products.
Partial transcription of the video
“The written brief marks our initial formal interaction with the client. It allows us to delve deeper. reading between the lines to understand the individual we will collaborate with. By analyzing their responses. we can evaluate their needs and expectations. setting the stage for a successful partnership. how committed they are to the project and even how much they know about their own business. Let's see how to First. i'll explain what the brief means to us. Next. we will explore its significance. Thirdly. i'll suggest questions to ask. and finally. i'll offer tips on how to read between t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Design and Packaging
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Packaging
FIBRA
A course by FIBRA
Andrea Gálvez is the founder and creative director of the Lima-based branding studio, FIBRA. She has been working there for six years with Martín Bedoya, creating concepts, names, building identities, and designing packaging, books, and websites. They focus on creating visual identities for entrepreneurs who leave a stable job to fulfill a dream or people who have a medium-sized business that already works but needs a boost.
Previously, Andrea worked for advertising agencies such as JWT and other branding studios such as Taller 4. During her career, she has worked with clients such as Laive, Nestlé, Interbank, Oechsle, BCP, UPC, and Acurio Restaurants.
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- 5,521 students
- 19 lessons (1h 24m)
- 6 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
