Brand Design and Packaging
Brief written
A course by FIBRA , Branding studio
About the video: Brief written
Overview
“In this lesson we will explain why it is important to have a good Brief and why, in addition to containing questions closely related to the business, it should contain more personal and even existential questions about your client. ”
In this video lesson FIBRA addresses the topic: Brief written, which is part of the Domestika online course: Brand Design and Packaging. Learn how to create a strong visual identity for your brand and its products.
Partial transcription of the video
“WRITTEN BRIEF The written brief it is our first formal contact with the client. Through it we can read a little further between the lines and get to know the person with whom we are going to work a little more. Through your responses, we will assess how committed you are to the project and even how much you know about your own business. Let's see how to make one. First I will explain what the brief is for us. Later we will see why it is important. Third, I will recommend what to ask and finally I will give you some tips to read between the lines. What is the brief? For us, the brief is an i...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Design and Packaging
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Packaging
FIBRA
A course by FIBRA
Andrea Gálvez is the founder and creative director of the Lima-based branding studio, FIBRA. She has been working there for six years with Martín Bedoya, creating concepts, names, building identities, and designing packaging, books, and websites. They focus on creating visual identities for entrepreneurs who leave a stable job to fulfill a dream or people who have a medium-sized business that already works but needs a boost.
Previously, Andrea worked for advertising agencies such as JWT and other branding studios such as Taller 4. During her career, she has worked with clients such as Laive, Nestlé, Interbank, Oechsle, BCP, UPC, and Acurio Restaurants.
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- 5,373 students
- 19 lessons (1h 24m)
- 6 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
