Brand Design and Packaging
Brand personality
A course by FIBRA , Branding studio
About the video: Brand personality
Overview
“Once the brand's territory is defined, we are in a position to develop its personality. In this lesson we will see how we combine the brand's personality with the territory and purpose that we have developed. ”
In this video lesson FIBRA addresses the topic: Brand personality, which is part of the Domestika online course: Brand Design and Packaging. Learn how to create a strong visual identity for your brand and its products.
Partial transcription of the video
“BRAND PERSONALITY Only now that we have defined the brand's territory, we are in a position to develop your personality. In this lesson we will see how we do it. Let's see. Although in the brief we already asked the client about his personality and we finished fine-tuning it in the counter brief, that work was only to refine the customer's order and we had not yet gone through a strategic review. In this lesson we will see how to combine the personality of the brand with the territory and the purpose that we have developed so far. There are several methods to determine the personality of th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Design and Packaging
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Packaging
FIBRA
A course by FIBRA
Andrea Gálvez is the founder and creative director of the Lima-based branding studio, FIBRA. She has been working there for six years with Martín Bedoya, creating concepts, names, building identities, and designing packaging, books, and websites. They focus on creating visual identities for entrepreneurs who leave a stable job to fulfill a dream or people who have a medium-sized business that already works but needs a boost.
Previously, Andrea worked for advertising agencies such as JWT and other branding studios such as Taller 4. During her career, she has worked with clients such as Laive, Nestlé, Interbank, Oechsle, BCP, UPC, and Acurio Restaurants.
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- 19 lessons (1h 24m)
- 6 additional resources (1 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
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Adobe Illustrator
Adobe Photoshop
