Brand Design and Packaging
Briefing meeting
A course by FIBRA , Branding studio
About the video: Briefing meeting
Overview
“In this lesson, we will explain why it is necessary to make the customer a bit uncomfortable. What and how you should ask and for what. ”
In this video lesson FIBRA addresses the topic: Briefing meeting, which is part of the Domestika online course: Brand Design and Packaging. Learn how to create a strong visual identity for your brand and its products.
Partial transcription of the video
“In this lesson. we will see how to conduct a good briefing meeting after reading the written brief. and after visiting our client's facilities. Let's see it. To maximize the benefits of the meeting and collect all the information you're looking for. i'll outline what actions you should take both before and during the meeting. This will ensure you are well-prepared and can Though it might seem obvious. you need to read the brief. and I suggest setting aside some time in your schedule beforehand to do it. This prevents last-minute rushes. If the brand already exists. review its digital presen...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Design and Packaging
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Packaging
FIBRA
A course by FIBRA
Andrea Gálvez is the founder and creative director of the Lima-based branding studio, FIBRA. She has been working there for six years with Martín Bedoya, creating concepts, names, building identities, and designing packaging, books, and websites. They focus on creating visual identities for entrepreneurs who leave a stable job to fulfill a dream or people who have a medium-sized business that already works but needs a boost.
Previously, Andrea worked for advertising agencies such as JWT and other branding studios such as Taller 4. During her career, she has worked with clients such as Laive, Nestlé, Interbank, Oechsle, BCP, UPC, and Acurio Restaurants.
- 99% positive reviews (186)
- 5,521 students
- 19 lessons (1h 24m)
- 6 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
