Brand Design and Packaging
Briefing meeting
A course by FIBRA , Branding studio
About the video: Briefing meeting
Overview
“In this lesson, we will explain why it is necessary to make the customer a bit uncomfortable. What and how you should ask and for what. ”
In this video lesson FIBRA addresses the topic: Briefing meeting, which is part of the Domestika online course: Brand Design and Packaging. Learn how to create a strong visual identity for your brand and its products.
Partial transcription of the video
“BRIEFING MEETING Now we will see how to do a good briefing meeting, after having read the written brief and have visited the client's facilities. Let's see. BEFORE THE REU So that you get the most out of the meeting and get all the information you are looking for, I will explain to you what things you should do before the meeting and what things during the meeting. Although it seems obvious, you must read the brief and I recommend that you set aside a few days before to do it. This will prevent you from doing it at the last minute. If the brand already exists, check how you communicate in t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Design and Packaging
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Packaging
FIBRA
A course by FIBRA
Andrea Gálvez is the founder and creative director of the Lima-based branding studio, FIBRA. She has been working there for six years with Martín Bedoya, creating concepts, names, building identities, and designing packaging, books, and websites. They focus on creating visual identities for entrepreneurs who leave a stable job to fulfill a dream or people who have a medium-sized business that already works but needs a boost.
Previously, Andrea worked for advertising agencies such as JWT and other branding studios such as Taller 4. During her career, she has worked with clients such as Laive, Nestlé, Interbank, Oechsle, BCP, UPC, and Acurio Restaurants.
- 99% positive reviews (184)
- 5,375 students
- 19 lessons (1h 24m)
- 6 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
