Gamification for Advertising
Execution of the campaign
A course by Rémy Bastien , Consultant
About the video: Execution of the campaign
Overview
“With this lesson I will show you an example of how I solved the brief through an advertising campaign, as well as its integration with a gamification experience.”
In this video lesson Rémy Bastien addresses the topic: Execution of the campaign, which is part of the Domestika online course: Gamification for Advertising. Learn to develop an effective campaign through the use of game mechanics.
Partial transcription of the video
“And at this point, we have seen absolutely all the concepts and themes for you to generate an integrated creative concept with a gamification campaign And I'm going to tell you how I made a creative concept and execution of gamification for this project, which is to encourage people To donate blood. I started from an insight that we had reviewed which is empathy and I consider it very important because, in general, we we have come to donate blood when a relative or relative you suffer from an accident or illness or for some reason you need blood. And obviously, we don't want this relative o...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Gamification for Advertising
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Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Interactive Design, Marketing, Mobile Marketing, Multimedia, Video Games

Rémy Bastien
A course by Rémy Bastien
Gerard Rémy Bastien holds a degree in Information Technology Management and an MBA from the Monterrey Institute of Technology and Higher Education (ITESM). He also holds a Diploma in Social Marketing from CENTRO and a Diploma in Business Analytics from Duke University, certifications in Inbound Marketing, AdWords and Google Analytics, SCRUM and Innovation Management. It is the first trainer certified in Spanish by GAMIFICATION + to provide training in LATAM.
He has worked in the digital marketing area for more than 7 years, managing innovative projects with technological implementations such as artificial intelligence, advergames and geomarketing for brands such as Telcel, Audi, BBVA, among others. As far as gaming is concerned, he has worked as an editor at Atomix and has produced the mobile game '¡Ay Metro!'. He has also worked as a teacher at the Banking and Commercial School (EBC) and Miami Ad School.
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- Audio: Spanish
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- Level: Beginner
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