Gamification for Advertising
Classification of rewards
A course by Rémy Bastien , Consultant
About the video: Classification of rewards
Overview
“When it comes to transforming an experience to make it fun, we have a powerful intrinsic motivator: playing. However, we also need an extrinsic motivation and for that are the rewards.”
In this video lesson Rémy Bastien addresses the topic: Classification of rewards, which is part of the Domestika online course: Gamification for Advertising. Learn to develop an effective campaign through the use of game mechanics.
Partial transcription of the video
“What we will discuss in this lesson is the use of rewards. And, as I said, a reward or prize is very important in any gaming experience and also of gamification. If you, for example, enter a soccer tournament, the first three places receive a monetary award and a trophy, But what about everyone else who participated? Did you just play to play? And yes, sometimes it is interesting and enjoyable just to play for having fun, but also what motivates us it is the win and win because it will have a consequence to receive something, of having a prize, financial compensation, a trophy... However, w...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Gamification for Advertising
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Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Interactive Design, Marketing, Mobile Marketing, Multimedia, Video Games
Rémy Bastien
A course by Rémy Bastien
Gerard Rémy Bastien holds a degree in Information Technology Management and an MBA from the Monterrey Institute of Technology and Higher Education (ITESM). He also holds a Diploma in Social Marketing from CENTRO and a Diploma in Business Analytics from Duke University, certifications in Inbound Marketing, AdWords and Google Analytics, SCRUM and Innovation Management. It is the first trainer certified in Spanish by GAMIFICATION + to provide training in LATAM.
He has worked in the digital marketing area for more than 7 years, managing innovative projects with technological implementations such as artificial intelligence, advergames and geomarketing for brands such as Telcel, Audi, BBVA, among others. As far as gaming is concerned, he has worked as an editor at Atomix and has produced the mobile game '¡Ay Metro!'. He has also worked as a teacher at the Banking and Commercial School (EBC) and Miami Ad School.
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- 16 lessons (2h 56m)
- 21 additional resources (9 files)
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- Audio: Spanish
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- Level: Beginner
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