Gamification for Advertising
Game designer
A course by Rémy Bastien , Consultant
Learn to develop an effective campaign through the use of game mechanics
- Spanish with subtitles in English
- 98% positive reviews (94)
- 2066 students
About the video: Game designer
Overview
“Game design (game design) is the spark that gives life to these game systems. Let's see what this discipline is about and why it is also important for the design of gamification experiences.”
In this video lesson Rémy Bastien addresses the topic: Game designer, which is part of the Domestika online course: Gamification for Advertising. Learn to develop an effective campaign through the use of game mechanics.
Partial transcription of the video
“We have reached the end of this unit, but not without first reviewing what the game design is because you are going to have to think like a game designer to be able to do gamification in an effective way. The game design is, after all, discipline, methodology which involves making video games or games or sports. and it's a science, if we want to see it like this, That has specialized in recent years. And it's quite holistic because it has to do with economics, with psychology, with questions of history ... The game design part is very complete. However, what we are going to focus on for gam...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Gamification for Advertising
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Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Interactive Design, Marketing, Mobile Marketing, Multimedia, Video Games
A course by Rémy Bastien
Gerard Rémy Bastien holds a degree in Information Technology Management and an MBA from the Monterrey Institute of Technology and Higher Education (ITESM). He also holds a Diploma in Social Marketing from CENTRO and a Diploma in Business Analytics from Duke University, certifications in Inbound Marketing, AdWords and Google Analytics, SCRUM and Innovation Management. It is the first trainer certified in Spanish by GAMIFICATION + to provide training in LATAM.
He has worked in the digital marketing area for more than 7 years, managing innovative projects with technological implementations such as artificial intelligence, advergames and geomarketing for brands such as Telcel, Audi, BBVA, among others. As far as gaming is concerned, he has worked as an editor at Atomix and has produced the mobile game '¡Ay Metro!'. He has also worked as a teacher at the Banking and Commercial School (EBC) and Miami Ad School.
- 98% positive reviews (94)
- 2066 students
- 16 lessons (2h 56m)
- 21 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
