Gamification for Advertising
History and narrative
A course by Rémy Bastien , Consultant
About the video: History and narrative
Overview
“Given that with gamification we have an interactive experience, we can literally integrate our users into a story and narrative, making them participants through their actions.”
In this video lesson Rémy Bastien addresses the topic: History and narrative, which is part of the Domestika online course: Gamification for Advertising. Learn to develop an effective campaign through the use of game mechanics.
Partial transcription of the video
“In this lesson we will be seeing about history and narrative. Two fundamental elements, not only in advertising or entertainment media, but for us, human beings. And what happens is that, in some way, we have the blessing or curse of being aware of everything that happens around us. We identify events in the past, present and future. And, precisely, this relationship between what happens from one moment to another It is what generates a narrative, because there is a succession of events. And the complete succession of events is a story. So, like it or not, always around us stories are being...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Gamification for Advertising
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Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Interactive Design, Marketing, Mobile Marketing, Multimedia, Video Games
Rémy Bastien
A course by Rémy Bastien
Gerard Rémy Bastien holds a degree in Information Technology Management and an MBA from the Monterrey Institute of Technology and Higher Education (ITESM). He also holds a Diploma in Social Marketing from CENTRO and a Diploma in Business Analytics from Duke University, certifications in Inbound Marketing, AdWords and Google Analytics, SCRUM and Innovation Management. It is the first trainer certified in Spanish by GAMIFICATION + to provide training in LATAM.
He has worked in the digital marketing area for more than 7 years, managing innovative projects with technological implementations such as artificial intelligence, advergames and geomarketing for brands such as Telcel, Audi, BBVA, among others. As far as gaming is concerned, he has worked as an editor at Atomix and has produced the mobile game '¡Ay Metro!'. He has also worked as a teacher at the Banking and Commercial School (EBC) and Miami Ad School.
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- 16 lessons (2h 56m)
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- Audio: Spanish
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- Level: Beginner
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