Gamification for Advertising
Presentation
A course by Rémy Bastien , Consultant
About the video: Presentation
Overview
“In this lesson I will tell you about my professional development in the world of digital marketing, and how, little by little, I began to develop a parallel career with respect to the design of play experiences and gamification.”
In this video lesson Rémy Bastien addresses the topic: Presentation, which is part of the Domestika online course: Gamification for Advertising. Learn to develop an effective campaign through the use of game mechanics.
Partial transcription of the video
“I'm Rémy Bastien, designer of playful experiences. had originally started to study marketing, but after I discovered the incredible world of information technologies and changed careers to IT management at the Tecnológico de Monterrey to start a career with the integration of technologies and digital marketing. I started my professional career as project manager and with innovative technologies as artificial intelligence and Chatbox to solve problems of customer service and digital marketing. I have been working in agencies of advertising or innovation always looking for how to integrate ne...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Gamification for Advertising
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Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Interactive Design, Marketing, Mobile Marketing, Multimedia, Video Games
Rémy Bastien
A course by Rémy Bastien
Gerard Rémy Bastien holds a degree in Information Technology Management and an MBA from the Monterrey Institute of Technology and Higher Education (ITESM). He also holds a Diploma in Social Marketing from CENTRO and a Diploma in Business Analytics from Duke University, certifications in Inbound Marketing, AdWords and Google Analytics, SCRUM and Innovation Management. It is the first trainer certified in Spanish by GAMIFICATION + to provide training in LATAM.
He has worked in the digital marketing area for more than 7 years, managing innovative projects with technological implementations such as artificial intelligence, advergames and geomarketing for brands such as Telcel, Audi, BBVA, among others. As far as gaming is concerned, he has worked as an editor at Atomix and has produced the mobile game '¡Ay Metro!'. He has also worked as a teacher at the Banking and Commercial School (EBC) and Miami Ad School.
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- 16 lessons (2h 56m)
- 21 additional resources (9 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
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