Gamification for Advertising
The revolution of videogames
A course by Rémy Bastien , Consultant
Learn to develop an effective campaign through the use of game mechanics
- Spanish with subtitles in English
- 98% positive reviews (94)
- 2066 students
About the video: The revolution of videogames
Overview
“Although gamification is not directly related to video games, it is important to understand this monstrous entertainment industry and its impact in the years to come.”
In this video lesson Rémy Bastien addresses the topic: The revolution of videogames, which is part of the Domestika online course: Gamification for Advertising. Learn to develop an effective campaign through the use of game mechanics.
Partial transcription of the video
“As we learned in this unit, Gamification has nothing to do with video games. However, I recommend that you pay close attention in the video game industry, be an amateur that you play Overwatch three or four hours a day, or that in your life you have played a video game, because they are the perfect combination between art, Technology and entertainment And although it is an industry With more than 40 years, we will see certain key elements so that we understand it better and, of course, apply things and elements to advertising and marketing. Let's look at key elements of the history of video...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Gamification for Advertising
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Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Interactive Design, Marketing, Mobile Marketing, Multimedia, Video Games
A course by Rémy Bastien
Gerard Rémy Bastien holds a degree in Information Technology Management and an MBA from the Monterrey Institute of Technology and Higher Education (ITESM). He also holds a Diploma in Social Marketing from CENTRO and a Diploma in Business Analytics from Duke University, certifications in Inbound Marketing, AdWords and Google Analytics, SCRUM and Innovation Management. It is the first trainer certified in Spanish by GAMIFICATION + to provide training in LATAM.
He has worked in the digital marketing area for more than 7 years, managing innovative projects with technological implementations such as artificial intelligence, advergames and geomarketing for brands such as Telcel, Audi, BBVA, among others. As far as gaming is concerned, he has worked as an editor at Atomix and has produced the mobile game '¡Ay Metro!'. He has also worked as a teacher at the Banking and Commercial School (EBC) and Miami Ad School.
- 98% positive reviews (94)
- 2066 students
- 16 lessons (2h 56m)
- 21 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
