Gamification for Advertising
User experience
A course by Rémy Bastien , Consultant
Learn to develop an effective campaign through the use of game mechanics
- Spanish with subtitles in English
- 98% positive reviews (94)
- 2066 students
About the video: User experience
Overview
“Gamification is a holistic technique; however, the best area of study to address it is from the UX (User Experience) field and here I explain why.”
In this video lesson Rémy Bastien addresses the topic: User experience, which is part of the Domestika online course: Gamification for Advertising. Learn to develop an effective campaign through the use of game mechanics.
Partial transcription of the video
“In this lesson we will be seeing from which area of study and we should understand and deepen gamification, since it is a holistic process and it also depends a lot on who is using it and for what. If it is being used for psychology, a psychologist would be saying That gamification can be seen or understood from your area of study. Or the same if it's marketing And all these assessments are correct. However, the area of study that provides us a more neutral vision to better understand gamification It is user experience or user experience. And one of the best definitions I've found It is als...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Gamification for Advertising
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Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Interactive Design, Marketing, Mobile Marketing, Multimedia, Video Games
A course by Rémy Bastien
Gerard Rémy Bastien holds a degree in Information Technology Management and an MBA from the Monterrey Institute of Technology and Higher Education (ITESM). He also holds a Diploma in Social Marketing from CENTRO and a Diploma in Business Analytics from Duke University, certifications in Inbound Marketing, AdWords and Google Analytics, SCRUM and Innovation Management. It is the first trainer certified in Spanish by GAMIFICATION + to provide training in LATAM.
He has worked in the digital marketing area for more than 7 years, managing innovative projects with technological implementations such as artificial intelligence, advergames and geomarketing for brands such as Telcel, Audi, BBVA, among others. As far as gaming is concerned, he has worked as an editor at Atomix and has produced the mobile game '¡Ay Metro!'. He has also worked as a teacher at the Banking and Commercial School (EBC) and Miami Ad School.
- 98% positive reviews (94)
- 2066 students
- 16 lessons (2h 56m)
- 21 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
