Gamification for Advertising
Examples of use of mechanics
A course by Rémy Bastien , Consultant
About the video: Examples of use of mechanics
Overview
“As you discovered in previous lessons, gamification is based on the use of mechanics, and these can be extracted from practically any game. And although it could be said that there are hundreds of mechanics already established, in this lesson we will see some of the most common and how we can implement them.”
In this video lesson Rémy Bastien addresses the topic: Examples of use of mechanics, which is part of the Domestika online course: Gamification for Advertising. Learn to develop an effective campaign through the use of game mechanics.
Partial transcription of the video
“What we will be reviewing in this lesson are the mechanics. And you either play video games or practice a sport or you like board games, you are always in constant contact with mechanics, but maybe, you are not aware of them. So, in this lesson, we will review in detail some that you have known for many years. And this for you to know and identify and you can see how they can be applied in gamification. Let's see them. We have the avatar that is a representation of us In a digital environment. And this serves quite precisely when we have software or applications somehow we want to be repres...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Gamification for Advertising
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Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Interactive Design, Marketing, Mobile Marketing, Multimedia, Video Games
Rémy Bastien
A course by Rémy Bastien
Gerard Rémy Bastien holds a degree in Information Technology Management and an MBA from the Monterrey Institute of Technology and Higher Education (ITESM). He also holds a Diploma in Social Marketing from CENTRO and a Diploma in Business Analytics from Duke University, certifications in Inbound Marketing, AdWords and Google Analytics, SCRUM and Innovation Management. It is the first trainer certified in Spanish by GAMIFICATION + to provide training in LATAM.
He has worked in the digital marketing area for more than 7 years, managing innovative projects with technological implementations such as artificial intelligence, advergames and geomarketing for brands such as Telcel, Audi, BBVA, among others. As far as gaming is concerned, he has worked as an editor at Atomix and has produced the mobile game '¡Ay Metro!'. He has also worked as a teacher at the Banking and Commercial School (EBC) and Miami Ad School.
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- Audio: Spanish
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- Level: Beginner
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