Gamification for Advertising
How to do gamification
A course by Rémy Bastien , Consultant
About the video: How to do gamification
Overview
“Since gamification is a technique and not yet a standardized methodology, there is no exact answer on how to do it. However, in this lesson we will learn certain guidelines that will help you make your gamification experience effective.”
In this video lesson Rémy Bastien addresses the topic: How to do gamification, which is part of the Domestika online course: Gamification for Advertising. Learn to develop an effective campaign through the use of game mechanics.
Partial transcription of the video
“Welcome to this unit. in which we will be seeing how to make gamification. We have already seen what gamification is, what is not gamification, but let's have the basic guidelines so that you can make a successful project in this Domestika course. The first thing you have to analyze or ask yourself is: What part of the experience do I want to gamify? We already saw that gamification consists in taking elements of a game and put them in a context that is not a game. But if we have as an example a cafeteria or a retail store, There are many parts of the experience that we can gamify. Then you...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Gamification for Advertising
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Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Interactive Design, Marketing, Mobile Marketing, Multimedia, Video Games
Rémy Bastien
A course by Rémy Bastien
Gerard Rémy Bastien holds a degree in Information Technology Management and an MBA from the Monterrey Institute of Technology and Higher Education (ITESM). He also holds a Diploma in Social Marketing from CENTRO and a Diploma in Business Analytics from Duke University, certifications in Inbound Marketing, AdWords and Google Analytics, SCRUM and Innovation Management. It is the first trainer certified in Spanish by GAMIFICATION + to provide training in LATAM.
He has worked in the digital marketing area for more than 7 years, managing innovative projects with technological implementations such as artificial intelligence, advergames and geomarketing for brands such as Telcel, Audi, BBVA, among others. As far as gaming is concerned, he has worked as an editor at Atomix and has produced the mobile game '¡Ay Metro!'. He has also worked as a teacher at the Banking and Commercial School (EBC) and Miami Ad School.
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- 2,249 students
- 16 lessons (2h 56m)
- 21 additional resources (9 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
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